Our Mission
Discover a pioneering approach to partner success
People buy from people. Our refreshing approach to building alliances doesn’t just focus on processes, but on best practices. Our goal is to create exciting, dynamic partner programs – winning hearts and minds to inspire alliances that deliver commercial results for both partners. Our method is designed to keep driving value after the initial ‘honeymoon’ is over: forging long-term partnerships and developing a thriving pipeline for your business.
We can help you at any point in your partner progress, however new or mature your partner ecosystem is. Having worked with businesses of all sizes, at every stage in their partner journey, we know how to get every possible benefit from your alliances, whether that’s financial returns, strategic value, brand building or the whole package.
12 months
£20M in partner sourced inbound leads.
£5m Target
£10M partner value delivered.
6 Months
£1.6M in opportunities with a single new partner.
Our Team
Meet our experts
Bill has been building strategic partnerships for brands for over 15 years, across diverse geographies and sectors. He launched Think Strategic Alliances to help every business, regardless of their size, to capture the incredible commercial benefits that partnerships can bring.
Bill does things differently. He understands what really makes strategic alliances work and has built a method that can replicate that success for any business. He’s passionate about creating alliances that bring long-term value, bringing people, not just businesses, together to reach their shared goals.
Ian has 30 years of experience driving transformation across industries, for every size of business, from scale-up to multi-billion-pound multinationals. Whatever the business model, and whatever the sector, Ian makes innovation work, so that growth happens.
What is the key to that success? In Ian’s own words: “You cannot succeed alone. Today’s business challenges often require the best people, technology, and products simultaneously. That’s why we bring partners together and that’s the premise that Think Strategic Alliances was founded on.”
Benefits of strategic partnerships
The impact of strategic alliances
Unlock new channels for growth
Develop new opportunities with partners
Secure the full value of your alliances
Forge resilient relationships